Communication+Strategy

//Our objective is to alert people about one of the world's greatest crimes hidden behind closed doors: human sex trafficking. It is often something that people are a) not aware of or b) don't want to talk about because it is a shocking topic. Most of the victims feel embarrassed or shameful after the situation, but we feel that talking about this subject will bring more awareness and understanding to this problem.//
 * Objective

Goals // We would ultimately like people to: - through collaboration with Shared Hope International, become aware of human trafficking, specifically for the purpose of sex crimes and abuse. - become informed about the issues surrounding human trafficking. - learn about the ways in which human trafficking occur. - promote tactics that women can use to become aware and teach them how to avoid human sex trafficking traps. - understand that it happens everywhere around the world, including Canada. //

Audience // - Our audience, past the classroom, will focus mainly on females, from age 9 to mid- 20's, because it is this demographic in which the greatest number of human sex trafficking cases occur. We want girls and women our age to become informed about this horrific reality; not only educated about sex trafficking, but to continue to promote awareness and help in the combat to end sex slavery. //**

Our View - We believe that human sex trafficking is an **intolerable crime**, and it is important to bring light to the subject. All people, but especially women and young girls need to be made aware of the current practices involved in human sex trafficking. They need to learn how to protect themselves and make smart decisions, and essentially decrease the amount of women who may become at risk. Key messages **//- Human sex trafficking is a ** CRIME **. - Human sex trafficking is ** SLAVERY **. -// __ //Everyone deserves the most basic human right.... **Freedom** .// __ **

Strategy ** //-We will use social media to get the word out.//
 * // - Our strategy will be through social media websites and a possible viral video campaign to engage people of this demographic since they are primary users of social media. //**
 * //-We are going to communicate the fact that human trafficking is happening __now__, to people all around the world.//

Tactics // - Engage people on the issue of human trafficking through social media - //**// __Twitter__ //**// account - micro-blogging as a form of communication //** //- __[|Facebook]__ - groups, pages// //- __Wikispaces__ - writing articles/entries about the topic// - //__Newsletters__// //- monthly/bi-weekly updates through email// Measurement ** //We will measure how effective the campaign against human sex trafficking will be by: - reactions to our campaign (positive/negative) - response from audience (comments, suggestions, emails) - ultimately, getting audience to go out and be a part of a group/organization to combat trafficking and become AWARE.//
 * //talking about the issue and getting people to respond//
 * //updates to our campaign/issue//
 * //getting people involved and informed about the issue//
 * //people become apart of a group and can communicate with other people about the topic//
 * //encourage people to join the Shared Hope International Facebook group, where they can be informed about the progress being made by this internationally known foundation and how they can get more involved.//
 * //giving the audience another side to the story//
 * //we will suggest signing up for the [|Humantrafficking.org] newsletter//